Read Twitter CEO Linda Yaccarino’s message about the ‘X’ rebrand

Twitter is undergoing a major rebrand after owner Elon Musk announced over the weekend that it would officially become “X,” and CEO Linda Yaccarino addressed the change in a memo Monday that praised employees for their hard work.

The switch from Twitter to X represents a step toward Musk’s goal of making the platform an “everything app.” In an email to staff, CNBC’s Sarah Eisen wrote that the company has “an innovator mindset” and enjoys “moving at the speed of light.”

Going forward, X will continue to improve experiences like video, audio, messaging, banking and payments that will “delight” users, he wrote. Yaccarino added that he and Musk plan to work on each team to keep “the whole community up to date.”

“Please do not take this moment for granted,” Yaccarino wrote. “You’re writing history, there’s no limit to our transformation. And everyone’s invited to make X with us.”

Read the full note below.

Hello team,

What a momentous weekend. As I said yesterday, in life or business, it’s very rare that you get another chance to make a big impact. That is what we experience together in real time. Take a moment to put everything into perspective.

17 years ago, Twitter made a lasting mark on the world. The platform changed the speed at which people accessed information. It created a new movement in how people communicated, discussed and responded to things happening in the world. Twitter introduced a new way for people, public figures and brands to build long-term relationships. In one way or another, everyone here is a driving force behind that change. But all our users and partners continue to challenge us to dream bigger, innovate faster, and fulfill our best potential.

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Let’s go even further to transform the world city square with X – and re-impress the world.

Our company is unique in its efforts to make this possible. Many companies say they want to go fast – but we enjoy moving at the speed of light, and when we do that, X is. At our core, we have an innovator mindset — constantly learning, testing new approaches, tweaking to get it right, and ultimately winning.

With X, we work tirelessly to protect free expression and choice, create limitless interactivity, and create a marketplace that delivers economic success for all of its participants, serving our full range of users and customers.

The best news is that we are in good shape. Everyone should be proud of the pace of innovation in the past nine months – huge advances in long-form content, creator monetization and brand safety protection. Our app usage is at an all-time high, and we’ll continue to delight our entire community with new experiences in audio, video, messaging, payments, banking, and more — creating a global marketplace for ideas, products, services, and opportunities.

Please don’t take this moment for granted. You write history and our transformation knows no bounds. And everyone is invited to create X with us.

Elon and I will work with every team and partner to bring X to the world. This includes keeping our entire community up to date and ensuring we all have the information we need to move forward.

Now, let’s make the next big impact on the world together.

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Linda

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